Cruising
Maximum comfort in a good value package whatever the length of the boat. And decent performance. Yachts in this segment typically serve the owner and the charter market (but not all brands target both).
Lagoon Catamarans are the market leader, but not everyone wants the same blend of comfort and (steady) performance that this famous shipyard offers.

Lagoon 38
There are plenty of options if you are looking for more performance (Nautitech, Excess), space (Bali), different outdoor zones (Leopard) or a blend of all 3 (Fountaine Pajot).
Throw in some stiff competition from some of the South African yards like Voyage Yachts International, Vision and options on the second hand market (eg Prout) and you have a highly competitive market that is only going to get hotter as Chinese Yards like NYX gain a foothold.